Hyejung JEON is the founder of the London East Asia Film Festival and previously served as Festival Director of the London Korean Film Festival. For more than 20 years, she has led efforts to promote Korean and Asian cinema across the UK and Europe. In collaboration with leading British cultural institutions, including the BFI, the ICO and the Barbican Centre, she has curated retrospectives dedicated to acclaimed filmmakers such as BONG Joon-ho, Hong Sangsoo, Im Kwon-taek, Park Chan-wook and Chung Jiyoung. Through the festival’s competition strand and the LEAFF Awards, she has discovered and supported emerging Asian filmmakers, while helping establish the London East Asia Film Festival as the UK’s largest festival dedicated to Asian cinema. She has also served on juries at film festivals in Korea and internationally, continuing to expand the global reach, recognition and cultural value of Asian cinema.
From Busan International Film Festival 2026, No. 31
